In 2018, over 200 million Bosideng garments were sold across 72 countries and became a popular choice in the United States, France and Italy. The brand was worn by more than 200 million people around the globe. Bosideng also appeared as an independent brand at New York Fashion Week in September. releasing a line of products created in collaboration with three international designers from the US, France and Italy in October. This year Bosideng was also awarded the 'Gear of the Year 2019' by Outside, the celebrated American outdoor magazine, making Bosideng the only winner from China in the down jacket category.