2021
In November, 2021, Bosideng launched its Mountaineer 2.0 down jacket, featuring four core heat regulation and thermal protection technologies with all-round professional protection system. In collaboration with China Aviation Industry Culture Centre, Bosideng innovatively adopts aerospace fabric in garments, the first time in history. In October 2021, Bosideng Pioneering Trench-style Down Jacket Collection Show, the first immersive fashion show in China, was held in Shanghai. A perfect combination of two classic categories, the warmth and protection of down jackets and the legendary clean-cut style of trench coats. The new curation satisfies the markets need for fashion and function in business scenarios. In August 2021, Euromonitor International announced that Bosideng became No.1 globally in down jacket sales. In January 2021, Bosdieng became an ISPO award 2021 winner in the Snowsports Apparel segment.
