Our London Flagship Store 

Address:  2nd floor, 28 South Molton Street, Mayfair, London, W1K 5RF

How to access?

Our entrance is located on Davies Street, feel free to use the lift or the stairs to enter our 2nd-floor store!


         Our London Flagship Store is located moments away from Oxford Street, directly outside of Bond Street underground station. The Bosideng building itself is an iconic piece of architecture located between South Molton Street and Davies Street, spanning across the apex of these two shopping streets.

    Our contemporary, new style store can be found on the second floor, showcasing Bosideng’s latest and most exclusive downwear designs. From ultra-light packaway down feather jackets to our Gore-tex and Extreme Collection, we aim to provide you with a wide array of styles to keep you warm and allow you to explore the great outdoors. Mens, Womens and Childrens downwear can be found exclusively in our London Store. 

        The new look to our store provides a modern, comfortable and minimalist environment to experience the warmth of our jackets and coats. As downwear specialists since 1976, we aim to showcase our collection and advances in a simplistic way. Upon entering our London flagship, you will find that our focus is on the products themselves.

        Our team are always on hand to provide in depth knowledge on our products and help you choose your perfect jacket or coat. There are many features and benefits of each and every style we showcase in store. Our team will be more than happy to show these to you as well as demonstrate key features themselves
        We very much look forward to welcoming you into our London store.Come and explore where warmth can take you.


Opening Hours: Mon. to Sat.   10am - 7pm

                         Sun.   Close