Infinite Possibilities, Grounded in Real Needs.
AREAL
AREAL is a new downwear brand created by BOSIDENG and world-renowned designer Kim Jones. Its name, derived from the words 'Area' and 'Real', embodies both the spirit of exploration and the pursuit of true needs, with authenticity and uncompromising dedication.
The design philosophy merges BOSIDENG’s 49 years of expertise in down technology with Kim Jones’ forward-looking vision, breaking the boundaries between outdoor functional wear and high-end fashion. With a focus on the modern professional navigating diverse climates and scenarios in urban life, AREAL offers downwear that balances functionality and aesthetics.
The brand emphasizes functionality, authenticity, modernity, heritage and layering. Starting from real consumer needs, AREAL integrates BOSIDENG’s technical expertise into layered designs, ensuring that each piece provides optimal protection and comfort. In doing so, it leads the way in harmonizing fashion and function, opening infinite possibilities.
BOSIDENG
Founded in 1976, revolutionized downwear through technology and fashion, emerging as 100 billion global leader. Its pioneering creation of trench-style down jackets and the only cold-weather gear to conquer the world's third pole sparked the first fashion revolution in the industry, continuously redefining new standards of functionality and aesthetics.
KIM JONES
is a British designer who has spearheaded transformative change in luxury fashion.
Previously serving as the Artistic Director of Dior Men and FENDI Womenswear and Couture, and prior to that as Men's Style Director at Louis Vuitton, he has continuously pushed boundaries and redefined fashion aesthetics.
He brings disruptive energy to the fashion world through cross-disciplinary exploration, and is recognized as one of the most influential designers of our time.
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