Brand Stories
Bosideng ‘Fusion’ – Paris FW2024
On July 8, 2024, Bosideng unveiled its 30-look “Fusion” collection at the Musée des Arts Décoratifs in Paris, blending traditional Chinese craftsmanship with modern design. Part of the Reviving Cra...
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Bosideng ‘Tribute to Ice and Snow’ – Harbin FW2024
Bosideng and Harbin launched the “Tribute to Ice and Snow” show on 18 December 2024, unveiling a co-branded winter collection inspired by Harbin’s architecture and culture. Star guests attended, an...
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The Design Story Behind MSGM x Bosideng: Where City Meets Mountain
When Massimo Giorgetti, founder and creative director of MSGM, first joined forces with Chinese outerwear leader Bosideng, it marked more than a brand partnership — it was a meeting of cultures a...
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