All purpose. all weather. all BOSIDENG.
Specializing in down apparel since 1976.
World's #1 Down brand｜23.4% global market share (Euromonitor).
Ranked #48 among world's most valuable apparel brands (brand finance).
recognized with an msci aa esg rating for sustainability leadership.
1998 Extreme expedition gear
Bosideng gained recognition for coats subtle for Winter and Extreme weather by becoming the sponsored brand for teams from PRC exploring the Antarctic and Mount Everest.
2006 Olympic Validation
Worn by China’s first Winter Olympic gold medallist in skiing, Han Xiaopeng—who made history by winning the country’s first gold medal in freestyle aerial skiing—Bosideng’s self-developed professional skiing apparel proudly supported this milestone achievement.
2020 arctic innovation
Developed specialized professional gear for Chinese Antarctic Research Team operations.
2018 New York Debut
Bosideng debuted at New York Fashion Week with designers Tim Coppens, Antonin Tron, and Ennio Capasa, presenting down fashion that blends aesthetics with functionality.
2019 milan breakthrough
Bosideng debuted at Milan Fashion Week with the collection “Starry Sky, Extreme Cold and Vast Land.” Supermodel Kendall Jenner opened the show, with Nicole Kidman and Chiara Ferragni in attendance.
2020 London Milestone
Bosideng became the first Chinese down jacket brand to debut at London Fashion Week, showcasing its commitment to delivering down garments that are both professional and fashion-forward.
2023 Milan return
Bosideng returned to Milan Fashion Week with its Renaissance-inspired “New Generation” collection at La Vigna di Leonardo. Global Ambassador Eileen Gu made her runway debut for a Chinese brand. The collection merged Chinese-Italian aesthetics and advanced craftsmanship, redefining lightweight down outerwear.
2019 × Kenzo Takada & Ennio Capasa
In 2019, Bosideng partnered with iconic designers Kenzo Takada and Ennio Capasa to create unique collaborative collections. Kenzo’s line fused his signature tiger motif with the traditional Chinese peony, blending East and West, while Capasa introduced a sleek, futuristic aesthetic that pushed the boundaries of downwear design.
2020 × Gaultier "New Generation" collection
In 2020, Bosideng collaborated with Jean Paul Gaultier on the “New Generation” collection, combining bold black-and-white checkerboard and tiger stripe patterns with Bosideng’s advanced downwear technology, reconstructing the new fashion of downwear.
2022 × Maserati automotive-inspired line
In 2022, Bosideng partnered with Italian luxury car brand Maserati to launch a co-branded collection that blends Maserati’s sleek design aesthetics with Bosideng’s advanced warmth technology. Inspired by Maserati’s MC20 and Grecale models, the collaboration merges performance, elegance, and innovation into stylish, functional outerwear.
2024 × Msgm & Errolson hugh
In 2024, Bosideng unveiled two strategic international collaborations. One with Italian avant-garde brand MSGM, led by Massimo Giorgetti, blending saturated color and graphic design to fuse downwear with fashion and art. Another with technical apparel innovator Errolson Hugh, using ACRONYM’s modular design to push the limits of functional urban outerwear.
