AREAL PREMIUM LINE
AREAL — derived from Area and Real — speaks to exploration and return. A journey
outward in spirit, grounded in authenticity at its core.
The collection unites Bosideng’s 50 years of expertise in down with Kim Jones’ design-led vision. Operating between outdoor performance and fashion, AREAL introduces a modern approach to downwear. Designed for contemporary life and defined by protection, precision, and adaptability across environments.
Autumn/Winter 2026
New Arrivals
Classic Women's Goose Down Jacket w/ Det. Hood and Belt 364
Classic Women's Funnel-neck Goose Down Jacket 362
Classic Women's 2 in 1 Goose Down Trench 224
Classic Men's Standing Collar Goose Down Jacket 223
Classic Women's 2in1 Cropped Goose Down Trench 222
Classic Men's 3in1 Short Goose Down Jacket w/ Hood 215
Classic Men's Short Goose Down Jacket with Hood 213
Classic Women's Mid Length Goose Down Jacket w/ Det. Hood 172
Classic Women's Cinched-Waist Short Goose Down Jacket 158
Classic Women's Mid Length Goose Down Jacket 154
Classic Women's Short Goose Down Jacket w/ Belt 148M
Early Black Friday deals 2026
Collections
BRAND MILESTONE
Decades of innovation and excellence
1976
Bosideng founded, specialising in down garments.
1998
Chinese mountaineering team wore Bosideng suits to the Summit of Everest.
2017
Bosideng was listed on the Hong Kong Stock Exchange in October.
2019
Qomolangma collection launched by Bosideng assisted the mountaineering team in its conquest of the summit of Everest again.
2020
Collaborated with the Chinese Antarctic Research Team to produce a professional-grade Arctic collection.
2022
Bosideng London Flagship store re-opened.
1976
Bosideng founded, specialising in down garments.
1998
Chinese mountaineering team wore Bosideng suits to the Summit of Everest.
2017
Bosideng was listed on the Hong Kong Stock Exchange in October.
2019
Qomolangma collection launched by Bosideng assisted the mountaineering team in its conquest of the summit of Everest again.
2020
Collaborated with the Chinese Antarctic Research Team to produce a professional-grade Arctic collection.
2022
Bosideng London Flagship store re-opened.
1976
Bosideng founded, specialising in down garments.
1998
Chinese mountaineering team wore Bosideng suits to the Summit of Everest.
2017
Bosideng was listed on the Hong Kong Stock Exchange in October.
2019
Qomolangma collection launched by Bosideng assisted the mountaineering team in its conquest of the summit of Everest again.
2020
Collaborated with the Chinese Antarctic Research Team to produce a professional-grade Arctic collection.
2022
Bosideng London Flagship store re-opened.
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